Brandguide - Pag // Pag.Finance · 2026

Pag
evolves.

More than a platform, the brand matures its positioning to keep pace with the growth of the market, the products and, above all, the people who trust it.

Brand Kit.zip

movement

transaction

fluidity

innovation

01Brand Structure→02Logo & Variations→03Color Palette→04Typography→05Applications→

pag_color_1

pag_white_1

logo.png · símbolo

pag_white_2

01 - Brand Structure

Parent Brand & Product

Pag

Parent brand

The core of the brand. It represents the complete ecosystem of products, innovation, technology and financial evolution. It is the center of the experience.

pag.finance

Product / Technical channel

While Pag speaks about innovation and products, pag.finance goes deeper, explains and structures. This split organizes communication and strengthens the brand authority.

02 - Logo

Logo Variations

The logo can be applied on different backgrounds. Always use one of the combinations below to ensure legibility and brand consistency.

Logomark - 6 background variations

White Background

Violet Background

Gray Background

Mint Background

Black Background

Purple Background

/pag_color_1.svg / .png

White or light gray background

/pag_white_2.svg / .png

Black or dark background

/pag_white_1.svg / .png

Colored background (violet, mint, purple)

/logo.svg · /logo.png

Symbol - standalone use

Used in contexts where the brand is already recognized: app icon, favicon, social avatar, badges. The gradient always follows the teal → violet direction.

/logo_gray.svg

Clear space & monochrome use

The minimum clear space (dashed purple line) equals the height of the "P" in the wordmark. No external element should enter this area. In monochrome contexts, use /logo_gray.svg.

Full file reference - /public

Icon / Symbol

/logo.svg

Colored vector symbol - favicons, avatars, app icon

/logo.png

Colored raster symbol - web use at fixed sizes

/logo_gray.svg

Monochrome symbol - disabled contexts, clear space

Full logomark

/pag_white_2.svg · .png

Dark background - colored symbol + white text

/pag_white_1.svg · .png

Colored background - fully white symbol + text

/pag_gray_1.svg · .png

Light background - colored symbol + black text

03 - Colors

Color Palette

Click any swatch to copy the HEX. The palette was built to communicate technology, fluidity and financial transformation.

PRIMARY GRADIENT#37ECBA → #5D93CF → #9945FB

04 - Typography

Nimbus Sans

Nimbus
Sans

Light

Weight 300

Regular

Weight 400

Bold

Weight 700

Nimbus Sans has a clean design, balanced structure and excellent legibility at different scales, ensuring consistency across both digital environments and institutional materials.

Typographic hierarchy

H1 - Display

H2 - Section Title

H3 - Subtitle

Body text - Regular

CAPTION / LABELS

05 - Applications

Usage Examples

Outdoor / Digital Signage

Where crypto becomes
real money.
Pay PIX with USDC, USDT, SOL and more.

Mobile App

Connect

Pay bills in Brazil
with crypto

Transparent fees and instant settlement.

✓ CORRECT

-Use pag_gray_1 on white or light gray backgrounds

-Use pag_white_2 on black or dark backgrounds

-Use pag_white_1 on colored backgrounds (violet, mint)

-Use logo.svg / logo.png for the standalone symbol

-Use logo_gray.svg in monochrome or disabled contexts

-Respect the minimum clear space around the logo

✗ INCORRECT

-Do not recreate the logo with inline SVG or other tools

-Do not use pag_gray_1 on dark backgrounds

-Do not use pag_white_2 on white backgrounds

-Do not distort or resize the symbol out of proportion

-Do not add shadows, outlines or effects to the logo

-Do not apply logo_gray.svg in colored contexts

Assets

Download the Brand Kit

All brand identity files in a single package: logos in SVG and PNG, color palette, typography and usage guide. Only use the original files from this kit to ensure brand consistency.

logo.svg · logo.pnglogo_gray.svgpag_color_1.svg / .pngpag_gray_1.svg / .pngpag_white_1.svg / .pngpag_white_2.svg / .pngpagfinance_gray_1.pngBrand Guide 2026.pdf

Brand Kit

.zip

pag.finance_branding.zip

Pagevolves.